In the Marketing panel, you can enter descriptive information about your anthology by clicking the Add Marketing Information button. You must also select at least one category for the theme of your anthology under the Categories tab.
Info Tab
In this tab, you can finalize your anthology’s title. You are also required to add a subtitle. If you wish, your anthology’s subtitle is a good place to feature your organization’s name.
Description Tab
The description is just that—a short description of what your anthology includes. This will appear inside your anthology alongside your featured content. We recommend that you keep your description to 80 words, or no more than three or four sentences. For example:
Cooking: A Historial Collection offers an anthology of more than 100 books, articles and images in four curated collections. The anthology features vintage recipes from the early 20th century, classroom textbooks, international cookbooks and even fictional stories influenced by food. Veteran chefs and amateur cooks alike will enjoy perusing the nostalgic roots of cooking that we still enjoy today.
For additional examples of Anthology Descriptions, please see Example Anthology Descriptions.
SEO Tab
SEO stands for “Search Engine Optimization.” The information you enter here will be used to promote your anthology on search engines such as Google, Bing and Yahoo.
Keywords: Separated by commas, list at least 16 keywords related to your topic. Include any words, phrases or topics that your audience may search that should ultimately pave their way to your anthology. Separate your keywords with commas. For example:
cooking, food, cuisine, recipes, vintage cookbooks, home economics, homemaking, meat, poultry, breakfast, lunch, dinner, supper, dessert, electric cooking, skillet.
SEO Description: This will be displayed in various search engines when someone searches for one of your 16 keywords. It should summarize your anthology, be inviting, and include as many keywords as possible. For example:
Explore the world of cooking with this collection of books, images and documents about cooking, food, cuisine, recipes, homemaking, and more!
Audience Description: Complete the sentence, “This anthology is ideal for individuals interested in ________.” For example:
This anthology is ideal for individuals interested in cooking, vintage recipes, homemaking, international cuisine and food-inspired stories.